Nokia ready to change its fortunes in the U.S. market

NOKIA HITS US MARKETS.....
Nokia has steadily lost ground in recent years, watching its market share shrivel to single digits.
Nokia hopes to reverse that trend. On Mar. 30, AT&T (T), the largest wireless carrier in the U.S., plans to announce it will soon carry Nokia's e71x, the thinnest smartphone available in the U.S. The phone is similar to traditional BlackBerry devices in looks, but is a sleeker 0.39 inches thick. It has a Qwerty keyboard, allowing for Web browsing and corporate e-mail access via regular wireless networks and Wi-Fi hotspots at cafés and airports. The device also has a built-in Global Positioning System, a music player, a video camera, and a memory card slot. The Nokia e71x is expected to hit the U.S. market in May and should cost $100 after rebate with a two-year contract.

"We believe this is a great opportunity for Nokia," says Hugo Hernandez, Nokia's head of E-series marketing for North America. "We are bringing in a device with the right [features] and the right price point."

Investing more in the U.S. market
To gain back market share and prove it's serious about the U.S. market this time, Nokia needs to follow up the e71x with comparably promising phones. In particular, the company needs to develop more phones with the CDMA wireless technology used by Verizon Wireless and Sprint (S). "It'll be difficult [to increase their market share] due to their [near] lack of CDMA presence," says Hughes De La Vergne, a principal analyst at Gartner (IT).